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EZ LeadsSign in
The CRM built for insurance agents

Your book, your leads, and an assistant who already knows the system.

Bring the spreadsheet, the CSV from your old CRM, the notebook — your whole book lands in one place. Texting, power dialer and a personal assistant are already inside.

Six screens you'll use every day.

A lead fills in your Meta form — it lands here in seconds, consent attached.

Echo

Tell Echo what you need. It gets the job done.

No need to learn the whole system — Echo already knows it. Ask in plain English and it works your leads, texts, books, builds automations and pulls reports. Anything that spends money or texts a lead, it proposes and you confirm. Try one:

Echoautopilot ontext & book
Text everyone who missed an appointment this week and offer two slots
FIND LEADS · DRAFT SMS · HOLD CALENDAR SLOTS
14 leads missed this week. Draft: “Hi {first}, it's Zac — we missed each other. I have Thu 2:00 or Fri 10:30, which works?” Both slots are held on your calendar until they answer.
to 14 leads · 14 texts · 18.9¢ · consent on file for all 14Edit
Marketplace

Stop renting leads.

Generate leads through Meta or Google, work the ones you want, and list the rest here at your price. Every lead you generate is yours — no lead vendor in between, and the money goes to you.

  • Your ad account, your landing page, your leads
  • You set the price per lead
  • Consent and the TCPA trail travel with every lead
Pricing

From $179 a month. No setup fees.

EZ is $179 a month: the CRM, the power dialer, texting and Echo. EZPZ is $333 and adds PZ, your own back office — the sales trainer, practice carrier apps, underwriting and your money. Cancel anytime; your data exports with you.

Closed on Done for you
past 30 days
CalebLife insurance · SC · 0 days to close
$1,260 AP
CarsenMortgage Protection · FL · 4 days to close
$2,232 AP
CalebLife insurance · OH · 1 day to close
$708 AP

Agents are shown by first name only — never a client's details.

Every plan

  • Included: First 5 numbers + texting registration

What’s included

  • Included: Insurance CRM + texting
  • Included: Compliance handled
  • Included: Landing pages + booking
  • Included: Power dialer
  • Included: Echo replies 24/7

Every plan

  • Included: First 5 numbers + texting registration

Everything in EZ, plus:

  • Included: AI sales trainerGraded practice calls with a scorecard
  • Included: Practice carrier applicationsRehearse the real apps before a live client
  • Included: Underwriting guideWhich carrier fits each condition and medication
  • Included: Performance KPIsDials through closes, and your pace against your goal
  • Included: MoneyBudget, profitability and lead ROI in one place
  • Included: Digital business card
  • Included: Start-your-agency guideThe playbook for building a team
  • Included: One login for EZ + PZYour own PZ back office

Agency

PZ for your whole agency, under your brand. You get EZ too.*$2,000 / moFlat · every PZ seat included · billed monthly

Everything in EZ for you*, plus:

  • Included: PZ for your whole agencyEvery PZ seat included, no per-agent fee
  • Included: Your agents get EZ for $129/moOr $1,290/yr. While they are on your team
  • Included: Recruiting + onboardingOne portal from invite link to first app
  • Included: Licensing + productionWho is appointed where, and what each agent wrote
  • Included: Your brand on the portal
  • Included: No minimum sizeStart it with your first agent
Book a call

*Includes EZ for you, the owner. Each agent on your team buys their own EZ plan, at $129/mo while they are on your team.

Create your account.

Google, or a six-digit code by email. No password.

EZPZ$333 / mo

Card required · one free trial per person

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Savings

See what you’d save.

Your texts and phone minutes, priced at our standard rates beside what a typical GoHighLevel agency charges for the same month.

What would this cost?

Type a month of texts and phone minutes — the totals update as you go.

$75.80 less a monththan a typical GoHighLevel agency — 63% lower

  • EZ Leads$44.70
  • Typical GoHighLevel agency$120.50

Usage only, before plan fees, at our standard rates — an Agency may set its own agents' phone prices above them. Your first 5 business numbers come with every plan, and carrier texting fees are in every figure. A typical GoHighLevel agency is an estimate: GoHighLevel's published phone rates (Oct 2026) × 2, the usual agency markup — each agency sets its own.

Questions
Can I bring the leads from my current CRM?

Yes. Export a CSV from your current CRM and upload it. We match your columns to ours and remember the match for next time, show you the rows missing a name or phone so you can fix them without touching the file, and tell you which leads you already have before anything imports.

Do I need a separate dialer or phone system?

No. Your business number lives in EZ Leads: power dialer with call scripts, two-way texting with MMS, text blasts and voicemail — one login, one timeline per lead. Carrier A2P registration, the paperwork that makes business texting deliverable, is handled inside the app.

Is this actually TCPA-safe?

Every lead arrives with its consent text, checkbox and timestamp attached, DNC exemptions are tracked per number with their expiry, and Echo will not text a number without consent on file. You can see the trail on any lead.

What does Echo actually do?

Echo replies to inbound texts in your voice, keeps the thread going, books onto your calendar, and hands the lead to you when they ask for a call, a price or a person. Anything bigger — sending a batch, buying a number, publishing an automation — it proposes and you confirm.

What happens to my data if I cancel?

Every lead is a record in your account that exports as a CSV whenever you like — including after you cancel. No contract, no setup fee, nothing to unwind.

Anything else — contact us, a person answers.

PZ PORTAL · FOR AGENCIES

Running a team? There's an agency side.

Recruiting, onboarding, licensing and production tracking for the whole agency — the other half of EZPZ, connected to every agent's EZ Leads.